In the ever-evolving technology landscape, finding the right CRM to meet the unique needs of small to medium-sized not-for-profits (NFPs) can be a challenging task. Prompted by conversations and long-standing relationships with many such organisations Greg Simmons and the Acuere Technology team conducted research and market analysis, identifying a gap in the market for CRM solutions meeting the needs of small to medium NFPs in Australia, New Zealand, and Asia. This led to an exciting partnership between Acuere Technology, with 25 years of CRM experience, and NationBuilder, a leading provider of community building software.
Identifying the Gap
Acuere Technology’s journey began with a simple observation: many small to medium-sized NFPs struggle to find CRM solutions the right mix of functionality and ease of use. While there are numerous CRM platforms available, most are designed with businesses or larger NFP’s in mind, overlooking the distinct needs and constraints faced by small to medium NFPs. These organisations often operate on limited budgets and rely heavily on part-time staff and volunteers, making it essential to have a CRM system that is affordable, user-friendly and has the built-in capabilities to streamline and automate time consuming manual processes.
Recognising this gap, Acuere Technology assessed a number of CRM providers against the specific pain points and requirements of small to medium NFPs.
Partnering with NationBuilder
Armed with a deep understanding of the market, Acuere Technology sought a partner who shared their commitment to empowering NFPs with innovative solutions. That partner was NationBuilder, a renowned provider of community building software trusted by organisations around the world.
Importantly NationBuilder had an experienced and dedicated local team based in Australia supporting nearly 400 customers across Asia-Pacific.
The partnership between Acuere Technology and NationBuilder marks a significant milestone in the quest to bridge the gap in the CRM market for small to medium NFPs. By combining Acuere’s CRM expertise with NationBuilder’s powerful technology platform, the two companies aim to deliver a fit-for-purpose solution that empowers NFPs to engage with their communities more effectively, raise awareness for their causes, and drive meaningful impact.
Unveiling the Partnership at the FIA Conference
To mark the official launch of their partnership, Acuere Technology and NationBuilder were excited to have adjacent stands at the Fundraising Institute of Australia (FIA) Conference 2024. Renowned for bringing together leaders and innovators in the fundraising sector, it provided the perfect platform to introduce the collaborative efforts to the wider community.
The presence of Acuere Technology and NationBuilder at the FIA Conference underscores their shared commitment to supporting the NFP sector and empowering organisations to achieve their community building and fundraising goals more effectively.
Conclusion
In response to the expanding need for tech solutions to enhance the effectiveness of small to medium NFPs, Acuere Technology and NationBuilder have joined forces. This partnership combines their expertise and resources to provide NFPs with the necessary tools to succeed in today’s digital landscape.
